Social Media Marketing Proficiency Certificate
Work creatively, reach your audience, tell your story.
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program Duration: Short-term
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Degree Type: Proficiency Certificate,
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Total Credit Hours: 18
About This Certificate
Craft the public-facing persona of businesses and organizations! In this program, you will learn the technical and creative skills to design social media campaigns, measure their success, and create engaging narratives. In a digital-first world, this program will bolster the skills of Communication and Media Studies degree students, preparing you for entry-level social media roles in various fields.
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About This Certificate
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General Contact
Call 215-751-8010
Course Sequence
Launch Your Career in Social Media Marketing
- Search Marketing Strategists - est. salary $91,098
- Proofreaders and Copy Markers - est. salary $53,883
- Desktop Publishers - est. salary $65,918
**EMSI Data, 2026; The greater Philadelphia region; a percentage of people in these jobs may have a bachelor's degree or higher.
Career Outlook
$91,098
Median Salary of Market Research Analysts and Marketing Specialists
102,262
Number of Jobs in the Region
+6%
10-year Job Outlook in the Region for Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing Specialists
Capture data about your audience through analytics tools and report of your findings to improve searchability for a websites and products.
Starting pay: $47,275
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Typical Tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.