Social Media Marketing introduces students to the strategic use of social media platforms for marketing, branding, and audience engagement. Students examine how organizations, brands, nonprofits, and public figures use social media to achieve communication and business goals within platform-driven digital environments. Emphasis is placed on content strategy, platform affordances and algorithms, audience targeting, influencer culture, and campaign planning. Through applied project-based work, students develop platform-specific content, analyze brand voice and visual identity, interpret basic performance metrics and analytics, and evaluate the effectiveness of social media marketing strategies within contemporary digital culture, while considering ethical, legal, and inclusive marketing strategies.