The Associate of Applied Science (A.A.S) program in Fashion Merchandising and Marketing features an integrated, career-focused curriculum that explores the retail industry, functionality, customer needs and preferences, demographics, convenience, quality and performance through categories such as fashion apparel, accessories, home, gifts and various subcategories of retail trade. Through professional courses and a focused approach these themes of industry foundations, the customer and customer experience, product and promotion, digital and ecommerce strategies and future industry innovations are embedded in the program and allow students to gain the knowledge and skills to pursue career opportunities in merchandising and marketing.
Students will have the opportunity to gain professional experience through micro-internships and externships with participating community partnerships and projects in various shopping zones. Students will graduate with the equivalent of 1-2 years of retail experience.
This program will also consist of courses that help prepare students for three National Retail Federation certifications:
- Customer Service and Sales
- Advanced Customer Service and Sales
- Retail Industry Fundamentals