Fashion Merchandising and Marketing

The program is open to interested students. However, students are required to satisfy placement at the time of admission. Students identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as a part of their degree program. 

All general education requirements necessary for graduation are met through the courses in the program as indicated above. Students who wish to take courses that differ from the general education courses indicated above must complete a course substitution request form. To access the form, login to the MyCCP portal, and in the Student tab, under Electronic Forms, click on the Records and Registration Forms link, then choose Request For Course Substitution Of Graduation Requirement link. A more detailed explanation of the College's general education requirements is also available.

To qualify for the Associate of Applied Science (A.A.S) in Fashion Merchandising & Marketing, students must complete a minimum of 63 credits as prescribed and attain a grade point average of 2.0 ("C" average).

The Associate of Applied Science (A.A.S) program in Fashion Merchandising and Marketing features an integrated, career-focused curriculum that explores the retail industry, functionality, customer needs and preferences, demographics, convenience, quality and performance through categories such as fashion apparel, accessories, home, gifts and various subcategories of retail trade. Through professional courses and a focused approach these themes of industry foundations, the customer and customer experience, product and promotion, digital and ecommerce strategies and future industry innovations are embedded in the program and allow students to gain the knowledge and skills to pursue career opportunities in merchandising and marketing.

Micro-internships and externships will allow students to explore hands-on experiences in merchandising and marketing roles and launch their careers by developing specific skills, expanding resumes, networking within the industry, and shadowing professionals to learn more about the field. Students will graduate with the equivalent of 1-2 years of retail experience

Upon successful completion of this program, students will be able to:

• Articulate and discuss the foundation of the integrated fashion industry.
• Apply fashion industry knowledge to solve problems and justify decisions.
• Demonstrate proficiency or mastery in soft skills necessary for success in any fashion career.
• Demonstrate proficiency or mastery in Marketing as it relates to the fashion industry.
• Demonstrate proficiency or mastery in Merchandising as it relates to the fashion industry. 
• Apply fashion merchandising and fashion marketing concepts through hands-on experiences, including a retail lab, shopping zone field experiences, and in-class professional projects.