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Fashion Merchandising & Marketing

Description:

The Associate of Applied Science (A.A.S) program in Fashion Merchandising and Marketing features an integrated, career-focused curriculum in such categories as Fashion Apparel/Accessories, Home/Garden, and Gifts. Through professional courses and a focused approach, where four themes are designed into the program (industry foundations, the customer and customer experience, product and promotion, and the digital frontier and future industry directions), students gain the knowledge and skills necessary to pursue career opportunities in Fashion Retail and Fashion Marketing.

Students will have the opportunity to gain professional experience through the FMM Retail operation as well as by participating in community projects in various shopping zones. Students will graduate with the equivalent of 1-2 years of retail experience.

This program will also consist of courses that help prepare students for three National Retail Federation certifications:

  • Customer Service and Sales
  • Advanced Customer Service and Sales
  • Retail Industry Fundamentals

Student Learning Outcomes:

Upon successful completion of this program, students will be able to:

  • Articulate and discuss the foundation of the integrated fashion industry.
  • Apply fashion industry knowledge to solve problems and justify decisions.
  • Demonstrate proficiency or mastery in soft skills necessary for success in any fashion career.
  • Demonstrate proficiency or mastery in Marketing as it relates to the fashion industry.
  • Demonstrate proficiency or mastery in Merchandising as it relates to the fashion industry. 
  • Apply fashion merchandising and fashion marketing concepts through hands-on experiences, including a retail lab, shopping zone field experiences, and in-class professional projects.

Program Entry Requirements:

The program is open to interested students. However, all new students are normally required to take the College's placement tests at their time of entry. Students identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as a part of their degree program. 

Program of Study and Graduation Requirements:

To qualify for the Associate of Applied Science (A.A.S) in Fashion Merchandising & Marketing, students must complete a minimum of 65 credits as prescribed and attain a grade point average of 2.0 ("C" average).

Course Sequence:

Semester 1

Course Number and Name Prerequisites and Corequisites Credits Gen Ed Req.
ENGL 101 - English Composition   3 credits English 101
BUSL 101 - Navigating Leadership and Business Professions   3 credits  
EASC 111 - Environmental Conservation   3 credits Natural Sciences
FMM 101 - Survey of the Fashion Industry   3 credits  
FMM 105 - Textiles   3 credits  
FMM 110 - Introduction to Work Experience FMM 101, which may be taken concurrently 1 credit  

Semester 2

Course Number and Name Prerequisites and Corequisites Credits Gen Ed Req.
CIS 103 - Applied Computer Technology   3 credits Tech Comp
FNMT 118 - Intermediate Algebra   3 credits Mathematics
FMM 115 - Understanding the Customer FMM 101 3 credits  
FMM 120 - Professional Personal Selling FMM 101 3 credits  
FMM 125 - Experiential Retail FMM 101 3 credits  
FMM 130 - Work Experience I FMM 110 2 credits  

Semester 3

Course Number and Name Prerequisites and Corequisites Credits Gen Ed Req.
ENGL 102 - The Research Paper ENGL 101, with a grade of "C" or better 3 credits ENGL 102, Info Lit
ART 150 - Introduction to Computer Art/Graphics   3 credits  
FMM 135 - Fashion Product Promotion FMM 105FMM 115 3 credits American/Global Diversity
FMM 140 - Buying & Private Label Development FMM 105, FMM 115, FMM 125,  FNMT 118CIS 103 3 credits  
FMM 145 - Work Experience II FMM 130 2 credits  

Semester 4

Course Number and Name Prerequisites and Corequisites Credits Gen Ed Req.
ENGL 116 - Interpersonal Communication or
ENGL 117 - Group and Team Communication
ENGL 101, which may be taken concurrently  3 Credits Humanities
ECON 181 - Principles of Economics (Macroeconomics)   3 Credits   
PHOT 105 - Introduction to Digital Photography   4 Credits   
FMM 150 - Material Directions FMM 105 3 Credits   
FMM 155 - Digital Commerce FMM 135, FMM 140, ECON 181, which may be taken concurrently, PHOT 105, which may be taken concurrently 3 Credits   
FMM 160 - Work Experience III FMM 145 2 Credits   

Minimum Credits Needed to Graduate:

65

General Education Requirements:

All general education requirements necessary for graduation are met through the courses in the program as indicated above. Students who wish to take courses that differ from the general education courses indicated above must complete a course substitution request form. To access the form, login to the MyCCP portal, and in the Student tab, under Electronic Forms, click on the Records and Registration Forms link, then choose Request For Course Substitution Of Graduation Requirement link. A more detailed explanation of the College’s general education requirements is also available.

For More Information, Contact:

The Division of Business and Technology, Room B2-22, 1700 Spring Garden Street, Philadelphia, PA 19130, Telephone (215) 751-8414 or the College Information Center (215) 751-8010.