Through hands-on and experiential learning, students in the Marketing & Sales Strategies course develop a comprehensive foundation in marketing and promotional strategies across inter-related industries. Students examine consumer behavior, market segmentation, branding, and the promotional mix while developing hands-on skills in digital marketing, social media strategy, and campaign development. Through real-world projects and industry analysis, students create integrated marketing plans that address contemporary market trends and the evolving consumer path to purchases.
FMM 115, with a grade of "C" or better OR THM 170, which may be taken concurrently OR CMS 114, with a grade of "C" or better.