The focus of this course is examining the role of marketing in start-up or existing small business ventures, including a review of digital and traditional marketing approaches. Students learn how to define target markets, conduct market research, and select cost-effective marketing techniques. Students develop a working marketing plan and demonstrate their ability to establish measurable marketing goals with a plan of action to achieve the goals using available resources and networks.
ENTR 120 - Entrepreneurial Marketing
Credit Hours: 3