Students study the essentials of marketing within the framework of real-time digital information sources and the transformational impact these recent technological developments have had. Students examine the role of marketing in society as well as specifically within business organizations. The "four Ps" of marketing (product, price, place and promotion) are explored as well as ethical responsibilities.
MKTG 131 - Principles of Marketing
Credit Hours: 3
MNGT 121 may be taken concurrently.