FMM 155 - Digital Commerce

Credit Hours: 3

Students examine and analyze past, current, and future trends in ecommerce technologies that primarily support the back end inventory, logistics and front end operations of the fashion apparel, accessory, and home products industries. Using the Retail Laboratory, students synthesize the knowledge and skills that they've learned throughout the program as they master strategy implementation, evaluation, and revision across the product procurement and sales functions in the online store platform and integrate the concepts into the pop-up physical store. 

Additional Course Fees: $85


FMM 135, FMM 140, ECON 181 (may be taken concurrently) , and PHOT 105 (may be taken concurrently).