Store Owner Series

This series of FREE workshops provides valuable training for small businesses located in Philadelphia on topics that are practical and relevant for a business owner at any stage. We also provide opportunities for businesses to network with other small businesses in their local community.

We offer workshops at Community College of Philadelphia's three Regional Center locations in Northeast, Northwest and West Philadelphia, as well as at our Main Campus and in South Philadelphia. We also partner with local community organizations to bring select topics into the neighborhoods for added convenience. You have the option of choosing the location and training that are most convenient for you.

Please note: Power Up Your Business is currently operating remotely due to COVID-19. Store Owner Series’ Workshops and the Peer-Based Learning Experience program are currently held online.

Choose from the following workshops:

MARKETING

Learn online and offline marketing strategies to help promote your small business

 

CAPITAL & CREDIT

Learn about different types of business financing and the importance of personal credit

 

BOOKKEEPING

Understand your balance sheet, income statement and cash flow

 

RESOURCE EVENT

Discover training, financing and coaching services to help you grow your business

SOCIAL MEDIA STRATEGY

Learn how to develop an effective social media strategy that will engage customers

FACEBOOK

Learn how to maximize Facebook and develop an ad campaign

ACCOUNTING SOFTWARE

Learn about different accounting software that will make bookkeeping easier

CITY TAXES

A representative from the Revenue Department will explain city taxes and credits

 

GROW YOUR BUSINESS ONLINE

A Google trainer will teach you how to promote your business online.

SEO STRATEGIES

Get customers to find your business and website online

 

COMMERCIAL LEASING

Learn how to negotiate and understand your lease

BRAND IDENTITY

Learn how to communicate with the right graphics and message

ONLINE WORKSHOPS

Know Your Small Business Financial Numbers

Jun. 16, 2021 | 10:00 a.m.

This workshop covers how to assess your business in a practical way. Learn how revenues and costs determine your profitability. In partnership with Northern Liberties BID. 

Register in advance for this meeting 
After registering, you will receive a confirmation email containing information about joining the meeting.

The Basics of Small Business Bookkeeping

Jun. 23, 2021 | 10:00 a.m.

This workshop covers what each of your financial statements mean: Balance Sheet, Income Statement and Cash Flow Reports. In Partnership with New Kensington CDC.

Register in advance for this meeting 
After registering, you will receive a confirmation email containing information about joining the meeting.

Using YouTube to Grow Your Business. Presented by Google.

Jul. 7, 2021 | 10 a.m.

Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business? Not sure how to get started or how to build your channel? Learn the best practices for creating a YouTube Channel. Use compelling video content that promote your products and services, and drives engagement with your brand.  

In this workshop we’ll discuss best practices for:

  • Why you should have a YouTube channel
  • How to set up a YouTube channel
  • What's important to fill out when uploading a video
  • Making good creative, and how to target and measure the results

Presented by Google. Hosted by Power Up Your Business, SCORE Philadelphia, The Enterprise Center and WORC.

Register in advance for this meeting 
After registering, you will receive a confirmation email containing information about joining the meeting.

Get Your Local Business on Google Search and Maps

Jul. 27, 2021 | 10:30 a.m.

Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? Join us to learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. We will highlight the importance of verifying and how to use Google My Business effectively.

In this session we’ll show you how to:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers
  • Tips, tricks and what’s new!
  • Hands-on demo of Google My Business

Presented by Google. Hosted by Power Up Your Business, SCORE Philadelphia, The Enterprise Center and WORC.

Register in advance for this meeting 
After registering, you will receive a confirmation email containing information about joining the meeting.

Learn the Basics of Google Ads

Aug. 10, 2021 | 9:30 a.m.

Let's talk about Google Ads and how to get started! In this workshop, you will learn how to reach more customers and grow your business with Google Ads.

In this session we’ll talk about:

  • How to create an account and set up an ad campaign
  • How to write great ads, refine keywords, and include ad extensions
  • How to measure success

Presented by Google. Hosted by Power Up Your Business, SCORE Philadelphia, The Enterprise Center and WORC.

Register in advance for this meeting 
After registering, you will receive a confirmation email containing information about joining the meeting.

Make Better Business Decisions with Google Analytics 

Sept. 9, 2021 | 1 p.m.

Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.  

This workshop will cover:

  • Identifying business goals (and how you plan to use your online presence to achieve them)
  • Incorporating data into your plan
  • A focus on introducing Google Analytics and how to use this tool to make better business decisions

Presented by Google. Hosted by Power Up Your Business, SCORE Philadelphia, The Enterprise Center and WORC.

Register in advance for this meeting 

After registering, you will receive a confirmation email containing information about joining the meeting.

NORTHWEST REGIONAL CENTER

1300 West Godfrey Avenue | Philadelphia, PA 19141

WEST REGIONAL CENTER

4725 Chestnut Street | Philadelphia, PA 19139

NORTHEAST REGIONAL CENTER

12901 Townsend Road | Philadelphia, PA 19154

SOUTH PHILADELPHIA AT CONSTITUTION HEALTH PLAZA

1930 South Broad Street | Philadelphia, PA 19145