Social Media Management Training
Social Media Management Training
Whether you are new to social media, an executive, manager, or an entry-level employee, the Social Media Management Certificate includes everything you need to know to get up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market.
Social media provides great potential for reaching new customers, strengthening existing relationships and expanding online brands. Companies demand professionals who can navigate the social arena and market products/services to broaden business scope and customer communication.
The Social Media Management Certificate focuses on the rapidly changing landscape of social media, online marketing and Internet advertising. It teaches you how to use current social media platforms, develop and manage social media campaigns, and analyze results.
Who should attend?
Students should be:
Basic Internet Marketing
Here is the ideal start for business owners and marketing newcomers eager to learn the basics of Internet marketing. Included is information on how to market online and how to assess the results you get in determining if you are reaching your target market, where your qualified prospects are and whether you have engaged them. Sessions on search engine optimization, e-mail campaigns, pay-per-click advertising and more are included.
Creating a Social Media Plan for Your Brand
Are you guilty of occasionally posting content online and then disappearing all together from social media at other times? We can all fall victim to this critical social media mistake if we do not have a clear social media plan. Most have plans for other aspects of our business but when it comes to social media marketing we tend to not create a formalized plan. As Benjamin Franklin wisely stated, if you fail to plan you are planning to fail! Join us to learn the key components of an effective social media strategy, how to generate leads online, and how to manage your social media with a minimal amount of time.
Developing a Succssful FaceBook Ad Campaign
Advertising as a whole continues to improve the way we communicate about brands, products, services and organizations which has had a tremendous impact on marketing efforts. Facebook advertising is currently the best opportunity to reach your ideal target audience online at the fraction of the cost of TV, Newspaper, Magazines, and even other digital marketing activities. By improving your skills in Facebook advertising you will increase your value to your organization, and potentially increase sales, and business opportunities. This workshop will teach you the formula for writing effective ads, how to master Facebook’s advertising system, how to avoid common mistakes and how to measure results to get the best ROI.
Marketing on Social Media
Social media remains an evolving aspect of our daily lives in addition to being an asset to our businesses. If you’re familiar with social media already, now learn to develop a social media marketing plan as a part of your overall marketing strategy, determine who should be on your team, and choose how best to measure this online activity. In addition, you will explore major social media sites and examine how specialty sites and social media management tools can elevate your social media marketing.