Basic Internet Marketing

Whether you are new to social media, an executive, manager, or an entry-level employee, the Social Media Management Certificate includes everything you need to know to get up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. 

Social media provides great potential for reaching new customers, strengthening existing relationships and expanding online brands. Companies demand professionals who can navigate the social arena and market products/services to broaden business scope and customer communication.

The Social Media Management Certificate focuses on the rapidly changing landscape of social media, online marketing and Internet advertising. It teaches you how to use current social media platforms, develop and manage social media campaigns, and analyze results.

Who should attend?

  • Marketing professionals, Web designers and developers, graphic and digital artists, journalists, small business owners and those wishing to implement social media efforts in the workplace.

Students should be:

  • Proficient with the computer and Internet

Certificate Requirements:
     -  Successful completion of the four listed workshops

Basic Internet Marketing

Here is the ideal start for business owners and marketing newcomers eager to learn the basics of Internet marketing. Included is information on how to market online and how to assess the results you get in determining if you are reaching your target market, where your qualified prospects are and whether you have engaged them. Sessions on search engine optimization, e-mail campaigns, pay-per-click advertising and more are included.

Date and Times Location Course Cost/Fees

Jan. 24 & 31, 2019
6-9 p.m.

Main Campus
Center for Business and Industry

Feb. 18 & 25, 2019
6-9 p.m.
Northeast Regional Center
Room 330

 Course Hours: 6 Hours

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