Fashion Merchandising and Marketing

Prepare for a Career and Three National Certifications

Focus on customer service, marketing and merchandising knowledge for positions in fashion retail and fashion marketing, fashion apparel, home and garden, and gifts. You will also gain the communication, leadership and decision-making skills necessary for success. First-hand learning experiences include a retail lab, shopping zone field experiences and in-class professional projects. In addition to the competitive advantage of work experience, you will also be prepared to take the Customer Service and Sales, Advanced Customer Service and Sales, and Retail Industry Fundamentals certifications.

Career Options

Careers

Find your path.

Customer Service Representatives – est. salary $37,059
Fashion Designer – est. salary $59,132
First-line Supervisor of Retail Sales Workers – est. salary $38,921
Market Research Analysts and Marketing Specialists – est. salary $62,458
Marketing Manager– est. salary $147,752*
Retail Salespersons – est. salary $23,607
Wholesale and Retail Buyers, Except Farm Products – est. salary $78,427

**EMSI Data, 2019; Philadelphia County, PA; a percentage of people in these jobs may have a bachelor's degree or higher.
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Courses and Completion Sequence

The following courses and sequence of courses is designed for the optimal success and completion of the Fashion Merchandising & Marketing degree/certificate. Any alterations should be discussed with your academic advisor.

Semester 1

Course Number and Name Credits Advisory Notes Course Type
ENGL 101 - English Composition 3 credits   English 101
BUSL 101 - Navigating Leadership and Business Professions 3 credits BUSL 101 must be taken in the first 12 credits Major Course
EASC 111 - Environmental Conservation 3 credits   Natural Sciences
FMM 101 - Survey of the Fashion Industry 3 credits FMM 101 is the prerequisite for FMM 110, FMM 115, FMM 120, and FMM 125 in semester 2 Major Course
FMM 105 - Textiles 3 credits FMM 105 is a prerequisite for FMM 135 and FMM 140 in semester 3 and FMM 150 in semester 4 Major Course
FMM 110 - Introduction to Work Experience 1 credit FMM 110 is the prerequisite for FMM 130 in semester 2 Major Course

Semester 2

Course Number and Name Credits Advisory Notes Course Type
CIS 103 - Computer Applications & Concepts 3 credits CIS 103 is a prerequisite for FMM 135 and FMM 140 in semester 3 Tech Competency
FNMT 121 - Retail Mathematics & Merchandising 3 credits FNMT 121 is a prerequisite for FMM 140 in semester 3 Mathematics
FMM 115 - Understanding the Customer 3 credits FMM 115 is a prerequisite for FMM 135 in semester 3 Major Course
FMM 120 - Professional Personal Selling 3 credits   Major Course
FMM 125 - Experiential Retail 3 credits FMM 125 is a prerequisite for FMM 140 in semester 3 Major Course
FMM 130 - Work Experience I 2 credits

Students will discuss and select from available work opportunities in week 1 of the course
FMM 130 is a prerequisite for FMM 145 in semester 3

 Major Course

Semester 3

Course Number and Name Credits Advisory Notes Course Type
ENGL 102 - The Research Paper 3 credits   ENGL 102, Info Lit
ART 150 - Introduction to Computer Art/Graphics 3 credits    
FMM 135 - Fashion Product Promotion 3 credits FMM 135 is a prerequisite for FMM 150 semester 4 Major Course, American/Global Diversity
FMM 140 - Buying & Private Label Development 3 credits FMM 140 is a prerequisite for FMM 150 semester 4 Major Course
FMM 145 - Work Experience II 2 credits

Students will discuss and select from available work opportunities in week 1 of the course
FMM 145 is a prerequisite for FMM 160 semester 4

 Major Course

Semester 4

Course Number and Name Credits Advisory Notes Course Type
ENGL 116 - Interpersonal Communication or
ENGL 117 - Group and Team Communication		 3 credits   Humanities
ECON 181 - Principles of Economics (Macroeconomics) 3 credits ECON 181 may be taken concurrently with FMM 150 in semester 4

Social Sciences
PHOT 105 - Introduction to Digital Photography 4 credits PHOT 105 may be taken concurrently with FMM 150 in semester 4 Interpretive Studies
FMM 150 - Material Directions 3 credits   Major Course, Writing Intensive
FMM 155 - Digital Commerce 3 credits   Major Course
FMM 160 - Work Experience III 2 credits Students will discuss and select from available work opportunities in week 1 of the course Major Course

General Education Requirements:

All general education requirements necessary for graduation are met through the courses in the program as indicated above. Students who wish to take courses that differ from the general education courses indicated above must complete a course substitution request form. To access the form, login to the MyCCP portal, and in the Student tab, under Electronic Forms, click on the Records and Registration Forms link, then choose Request For Course Substitution Of Graduation Requirement link. A more detailed explanation of the College’s general education requirements is also available.

View the College Catalog for More Information

Featured Career

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. 

 

Median Salary
$147,752

Number of Jobs
1,099 
in the region
10 Year Job Outlook
+4.7%
in the region

Typical Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.

How well does it pay?

New workers generally start around $85,568. Normal pay for Marketing Managers is $147,752 per year, while highly experienced workers can earn as much as $295,025.

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Program Information

Fashion Merchandising and Marketing

Degree Type:

Associate in Applied Science (A.A.S.)

Credits Needed to Graduate:

65

Related Programs:

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