Division of Marketing and Government Relations

The Division of Marketing and Government Relations is responsible for the following areas: marketing, internal and external communications, advertising, public and media relations, community relations, government relations, special events, facility usage and Web development: Below is a list of specific activities performed by each area:

Marketing

• Creates and institutes marketing plans, campaigns and special projects.
• Writes and/or edits print and electronic marketing media.
• Creates and manages advertising efforts for the College.
• Locates and chooses marketing materials that are broadcast on Channel 53.
• Receives and edits messages that are broadcast on Channel 53.


Publications

• Manages the design and production of College publications for internal and external audiences. Publications include, brochures, reports, posters, advertisements, flyers, etc...
• Provides photography for College events, special projects, marketing efforts and academic documentation.


Public and Media Relations

• Establishes and maintains relationships with media sources and the public.
• Informs College family about faculty, staff, students and College happenings through college-wide publications, such as Transcripts and Communiqué.
• Writes press releases and media advisories.


Government Relations

• Establishes and maintains relationships with local, state and federal elected and appointed officials to keep them informed about information and issues at the College.
• Advocates for education-related issues and budget allocations.
• Positions the College with key workforce and opinion leaders.


Community Relations

• Establishes and maintains working relationships with community organizations and leaders to help create educational opportunities for residents.
• Helps to support local initiatives that improve education within the community.


Special Events

• Plans and coordinates official events for the College.


Facility Usage

• Rents College spaces for external audiences to host an event at the College, which includes booking rooms, confirming costs, arranging for catering needs, arranging for audio visual needs and ensuring proper room set-up.


Web Site Development

• Maintains the College's official Web site. Design Web pages and writes and edits content for College's Web Site.