Academic Programs and Services

Marketing

The Marketing curriculum introduces students to the theory behind marketing practices and techniques.

The program provides the student with the basics of accounting, economics and management techniques as a foundation for dealing with the creativity and insight necessary to become an effective marketer. Students receive training for possible employment at the entry level in a range of marketing positions, including sales, sales promotion, advertising, distribution and marketing research.

Student Learning Outcomes:
Upon completion of this program graduates will be able to:

• Apply marketing concepts and practices in for-profit and nonprofit ventures and for regional and global business environments.
• Use computer technology for decision support and information retrieval.
• Collaborate effectively with others in situations requiring teamwork, leadership and negotiations using verbal and nonverbal communications.
• Identify business-related problems, consider alternatives and reach conclusions based on logical and written analysis in business environments.
• Understand and engage in all business activities with a focus on ethical behavior in diverse environments.

Program Entry Requirements:
This program is open to all interested students. However, all new students are normally required to take the College’s placement tests at their time of entry.

Students who are identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as a part of their degree program.

Program of Study and Graduation Requirements:
A minimum of 62 credits and a grade point average of 2.0 are required for graduation with an Associate in Applied Science (A.A.S.) degree in Marketing.

Download a printable degree description (PDF File) that includes a recommended course sequence grid.