Academic Programs and Services

Automotive Technology - Automotive Management and Marketing Option

Automotive Technology – Automotive Management and Marketing Option The Automotive Technology curriculum offers a specialized option leading to an Associate in Applied Science (A.A.S.) degree in Automotive Management and Marketing, which prepares students for employment as automotive management and marketing specialists, service managers, service writers, parts personnel, sales personnel, aftermarket and retail managers.

This option provides the students with an opportunity to earn a degree that utilizes both their technical and business skills by building upon a strong academic core. Students will also develop technical skills in selected automotive maintenance and repair areas. The business courses will develop skills in management, marketing and sales.

Student Learning Outcomes:
Upon completion of this program graduates will be able to:

• Apply a basic foundation in theory, business, management and customer relations in the automotive service industry.
• Integrate and analyze repair orders, written repair material, labor and service guides, and technical service bulletins to communicate data to both a customer and a service technician.
• Demonstrate sales skills, provide estimates, identify vehicle needs, explain benefits and overcome objections.
• Demonstrate ethical behavior, professionalism and the ability to work as a team.
• Manage work flow, identify labor operations and demonstrate knowledge of sublet procedures.
• Achieve ASE certification in customer service consultant and/or parts specialist.

 

Option Entry Requirements:
Students interested in automotive fields may enroll in this curriculum. Students must take College placement tests prior to or at the time of entry in order to receive correct course placement. If needed, students must complete developmental work in English and mathematics as part of their degree program.

Program of Study and Graduation Requirements:
The program of study and graduation requirements to qualify for the Associate in Applied Science degree in the Automotive Management and Marketing Option include completion of 62 credits as prescribed and attainment of a grade point average of 2.0 ("C" average).

Download a printable degree description (PDF File) that includes a recommended course sequence grid.