Academic Courses

Marketing

MKTG 131
Principles of Marketing
3-0-3
By studying its role in society generally and, specifically, within business organ-izations, students learn the intricacies of marketing. They learn how marketing strategies are developed and implemented and how a product is priced, promoted and distributed to influence consumers to buy it. They learn the uniqueness of consumers and organizational groups and how to develop successful marketing programs in domestic, international and global settings to market particular products, services or ideas to those groups while remaining both ethically and socially responsible. Pre or corequisite: MNGT 121.

MKTG 135
Retailing Principles and Management
3-0-3
This course explains the functions and problems of management as related to 21st century retailing. Retailers encounter such problems as choosing a store location, designing the store, communicating with and gathering information about potential customers, managing and operating the business, and implementing a business plan. Students address these problems and learn how technology has introduced new formats for retailing such as websites and info-mercials. Case studies and developing a business plan are activities used to study the functions of modern retailing. Prerequisite or corequisite: MKTG 131 or MNGT 121. Spring only.

MKTG 232
Advertising and Sales Promotion
3-0-3
This course examines the principles, problems, techniques and practices of advertising, personal selling and sales promotion. The course engages students in studying the history, planning, management, media, creative and external forces involved in advertising. Prerequisite: MKTG 131. Fall only.

MKTG 234
Retail Buying
3-0-3
This course introduces students to the process of buying inventory for resale. The student learns the importance of buying policies, buying practices and techniques, and the nature of specialized buying activities. Prerequisite: MNGT 121, which may be taken concurrently. Spring only.

MKTG 237
Creative Selling
3-0-3
Problems involved in application of general selling principles and techniques of creative selling. Customer behavior, planning and sales strategies; selecting, training, motivating and evaluating sales representatives. Case method and student projects. Prerequisite: MNGT 121, which may be taken concurrently, or with Department Head approval. Spring only.

MKTG 238
Marketing and Management Problems
3-0-3
This is a seminar course using the case study method to teach problem solving techniques. Cases are taken primarily from current business publications; class exercises are based on problems faced by managers in current business situations. The course concentrates on problem solving mainly in marketing and management situations in various organization and business settings. Prerequisites: MNGT 141, MKTG 131. Fall only.