College Catalog 2012-2013
Marketing
Effective Fall 2010, new students are no longer accepted into this program.
The Marketing curriculum introduces students to the theory behind marketing practices and techniques. The program provides the student with the basics of accounting, economics and management techniques as a foundation for dealing with the creativity and insight necessary to become an effective marketer. Students receive training for possible employment at the entry level in a range of marketing positions, including sales, sales promotion, advertising, distribution and marketing research.
Student Learning Outcomes:
Upon completion of this program graduates will be able to:
- Apply marketing concepts and practices in for-profit and nonprofit ventures and for regional and global business environments.
- Use computer technology for decision support and information retrieval.
- Collaborate effectively with others in situations requiring teamwork, leadership and negotiations using verbal and nonverbal communications.
- Identify business-related problems, consider alternatives and reach conclusions based on logical and written analysis in business environments.
- Understand and engage in all business activities with a focus on ethical behavior in diverse environments.
Program Entry Requirements:
This program is open to all interested students. However, all new students are normally required to take the College’s placement tests at their time of entry. Students who are identified as needing developmental course work must satisfactorily complete the appropriate English and mathematics courses as a part of their degree program.
Program of Study and Graduation Requirements:
A minimum of 62 credits and a grade point average of 2.0 are required for graduation with an Associate in Applied Science (A.A.S.) degree in Marketing.
| MARKETING COURSE SEQUENCE | |||
| Course Number and Name | Prerequisites and Corequisites | Credits | Gen Ed Req. |
|---|---|---|---|
| FIRST SEMESTER | |||
| ENGL 101 – English Composition I | 3 | ENGL 101 | |
| CIS 103 – Applied Computer Technology | 3 | Tech Comp | |
| MATH 118 - Intermediate Algebra | 3 | Mathematics | |
| MNGT 121 – Introduction to Business | 3 | ||
| Social Science Elective | 3 | Social Science | |
| SECOND SEMESTER | |||
| MNGT 111 – Business Math | 3 | ||
| MKTG 131 – Principles of Marketing | MNGT 121 | 3 | |
| MNGT 141 –Principles of Management | Pre- or Corequisite:MNGT 121 | 3 | |
| ECON 182 – Principles of Economics (Microeconomics) or ECON 181– Principles of Economics (Macroeconomics) |
3 | ||
| ENGL 102 – The Research Paper | ENGL 101 | 3 | ENGL 102, Info Lit |
| THIRD SEMESTER | |||
| ACCT 101 – Financial Accounting | 4 | ||
| MKTG 135 – Retailing Principles and Management | MNGT 121 or MKTG 131 either of which may be taken concurrently | 3 | |
| MNGT 142 – Management Information Systems | MNGT 121 | 3 | |
| MKTG 232 – Advertising and Sales Promotion | MKTG 131 | 3 | |
| Humanities Elective | 3 | Humanities | |
| FOURTH SEMESTER | |||
| Natural Science | 3/4 | Natural Science | |
| ECON 112 – Statistics I | 4 | ||
| MNGT 261 – Introduction to Law and the Legal System or MNGT 262 – Business Law | 3 | ||
| MKTG 237 – Creative Selling or | MNGT 121 | 3 | |
| MKTG 238 – Marketing and Management Problems | MNGT 141, MKTG 131 | 3 | |
| MNGT 247 – Human Resources Management or MKTG 234 - Retail Marketing |
MNGT 121 | 3 | |
| MINIMUM CREDITS NEEDED TO GRADUATE: 63 | |||
General Education Requirements
All General Education requirements are met through required courses (as indicated above) except for the Writing Intensive requirement, the Interpretive Studies requirement and the American/Global Diversity requirement. Therefore, in order to graduate, students in this program must choose one course that is designated Writing Intensive, one course that is designated Interpretive Studies and one course that is designated American/Global Diversity. The same course may be used to fulfill more than one of these requirements. View the courses that fulfill all degree requirements and receive a more detailed explanation of the College’s general education requirements to help in your selection.
For More Information Contact:
The Division of Business and Technology, Room C1-9, 1700 Spring Garden Street, Philadelphia, PA 19130, Telephone (215) 496-6164; or the College Information Center (215) 751-8010.