College Catalog 2012-2013

Marketing Courses

MKTG 131 Principles of Marketing
3-0-3
By studying its role in society generally and specifically within business organizations, students learn the intricacies of marketing. They learn how marketing strategies are developed and implemented and how a product is priced, promoted and distributed to influence consumers to buy it. They learn the uniqueness of consumers and organizational groups and how to develop successful marketing programs in domestic, international and global settings to market particular products, services or ideas to those groups while remaining both ethically and socially responsible. Pre- or corequisite: MNGT 121.

MKTG 232 Advertising and Sales Promotion
3-0-3
This course examines the principles, problems, techniques and practices of advertising, personal selling and sales promotion. The course engages students in studying the history, planning, management, media, creative and external forces involved in advertising. Prerequisite: MKTG 131. Fall only.

MKTG 238 Marketing and Management Problems
3-0-3
This is a seminar course using the case study method to teach problem solving techniques. Cases are taken primarily from current business publications; class exercises are based on problems faced by managers in current business situations. The course concentrates on problem solving mainly in marketing and management situations in various organization and business settings. Prerequisites: MNGT 141 and MKTG 131. Fall only.

Unless otherwise noted, all college level courses require English 101 placement.