Students examine and analyze past, current, and future trends in ecommerce technologies that primarily support the back-end inventory, logistics and front-end operations of a retail enterprise. Ecommerce businesses require market research, planning, merchandising, and marketing strategies. Students synthesize the knowledge and skills acquired through the program as they master strategy implementation, evaluation, and analytics of retailers' digital footprint across merchandising and marketing functions.
Additional Course Fees: $85
FMM 135, FMM 140, ECON 181 (may be taken concurrently) , and PHOT 105 (may be taken concurrently).