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Automotive Technology - Automotive Management and Marketing Option


The Automotive Technology curriculum offers a specialized option leading to an Associate in Applied Science (A.A.S.) degree in Automotive Management and Marketing, which prepares students for employment as automotive management and marketing specialists, service managers, service writers, parts personnel, sales personnel, aftermarket and retail managers.

This option provides the students with an opportunity to earn a degree that utilizes both their technical and business skills by building upon a strong academic core. Students will also develop technical skills in selected automotive maintenance and repair areas. The business courses will develop skills in management, marketing and sales.

Student Learning Outcomes:

Upon completion of this program graduates will be able to:

  • Apply a basic foundation in theory, business, management and customer relations in the automotive service industry.
  • Integrate and analyze repair orders, written repair material, labor and service guides, and technical service bulletins to communicate data to both a customer and a service technician.
  • Demonstrate sales skills, provide estimates, identify vehicle needs, explain benefits and overcome objections.
  • Demonstrate ethical behavior, professionalism and the ability to work as a team.
  • Manage work flow, identify labor operations and demonstrate knowledge of sublet procedures.
  • Achieve ASE certification in customer service consultant and/or parts specialist.

Option Entry Requirements:

Students interested in automotive fields may enroll in this curriculum. Students must take College placement tests prior to or at the time of entry in order to receive correct course placement. If needed, students must complete developmental work in English and mathematics as part of their degree program.

Program of Study and Graduation Requirements:

The program of study and graduation requirements to qualify for the Associate in Applied Science degree in the Automotive Management and Marketing Option include completion of 62 credits as prescribed and attainment of a grade point average of 2.0 ("C" average).

Automotive Technology - Automotive Marketing and Management Option Course Sequence

Course Number and Name Prerequisites and Corequisites Credits Gen Ed Req.

First Semester

AT 100 - Introduction To Automotive Technology   2  
MNGT 121 - Introduction to Business ENGL 101, which may be taken concurrently 3  
ENGL 101 - English Composition I   3 ENGL 101
FNMT 118 - Intermediate Algebra   3 Mathematics
CIS 103 - Applied Computer Technology   3 Tech Comp

Second Semester

AT 121 - Automotive Electricity and Electronics AT 100, which may be taken concurrently 3  
ACCT 101 - Financial Accounting   4  
MNGT 141 - Principles of Management Pre- or Corequisite MNGT 121 3  
ENGL 102 - The Research Paper ENG 101 with a grade of "C" or better 3 ENGL 102, Info Lit
Social Science Elective   3 Social Sciences

Third Semester

AT directed elective, choose one:   4  
AT 111 - Automotive Suspension and Steering Systems or AT 100, which may be taken concurrently    
AT 131 - Automotive Manual Transmissions and Drivelines or AT 100, which may be taken concurrently    
AT 181 - Automotive Engine Mechanical Repair AT 100, which may be taken concurrently    
MKTG 131 - Principles of Marketing MNGT 121 3  
PHYS 105 - Survey of Physics or
STS 101 - Intro to Science, Technology and Society or CHEM 101 - General Chemistry
  4 Natural Science
Humanities Elective   3 Humanities
AT 210 - Customer Service Techniques AT 121 3  

Fourth Semester

AT directed elective, choose one:   3  
AT 221 - Advanced Automotive Engine Performance or AT 121; FNMT 118 or MATH 118, which may be taken concurrently    
AT 271 - Air Conditioning and Heating Systems AT 121    
AT directed elective:   4  
AT 241 - Automatic Transmissions and Transaxles AT 121    
AT 261 - Engine Performance and Diagnosis AT 121; FNMT 118 or MATH 118, which may be taken concurrently    
ECON 181 - Principles of Economics (Macroeconomics) or
ECON 182 - Principles of Economics (Microeconomics)
Social Science Elective   3  
MNGT 262 - Business Law   3  

Minimum Credits Needed to Graduate: 62

General Education Requirements:

All General Education requirements are met through required courses (as indicated above) except for the Writing Intensive requirement, the Interpretive Studies requirement and the American/Global Diversity requirement. Therefore, in order to graduate, students in this program must choose one course that is designated Writing Intensive, one course that is designated Interpretive Studies and one course that is designated American/Global Diversity. The same course may be used to fulfill more than one of these requirements. View the courses that fulfill all degree requirements and receive a more detailed explanation of the College's general education requirements to help in your selection.

For More Information Contact:

The Division of Business and Technology, Room C1-9, 1700 Spring Garden Street, Philadelphia, PA 19130, Telephone (215) 496-6164; or the College Information Center (215) 751-8010.