ENTR 110 Fundamentals of Entrepreneurship
This course introduces students to the characteristics, skills and challenges associated with entrepreneurship. Students will focus on aspects of entrepreneurship, including information, operations, human resources, finance, marketing, and general administration. Topics will include self-evaluation, how to recognize and shape new ideas and opportunities, planning, analysis, methods, technology, global impacts, and ethical responsibilities.
ENTR 120 Entrepreneurial Marketing
The focus of this course is on fulfilling the needs of potential customers as a driving force of entrepreneurship. Students in this course examine the role of marketing in start-up ventures and the role of entrepreneurial thinking in marketing efforts. Students will explore traditional and novel approaches to defining markets and market segments, will discover inexpensive ways to conduct relevant market research, and will learn to identify ways to leverage marketing resources and networks to accomplish marketing tasks. The course will also include e-marketing techniques and the use of social networking as they apply to marketing products and services. The course will conclude with the students submitting a working marketing plan.
ENTR 130 Entrepreneurial Financial Intelligence
This course is designed to familiarize entrepreneurs with key financial and accounting concepts that are essential in starting and running a business and help them acquire the tools they need to manage an entrepreneurial venture effectively. This course will cover basic accounting terms and ratios, financial statements, cash flow and budgets, and review the accounting software available for a prospective business entity. This course is designed for small business owners and entrepreneurs, rather than those seeking to work as professional accountants.
ENTR 140 Business Plan Development for Entrepreneurs
In this course, entrepreneurs learn the process of preparing and implementing a business plan and presenting it to potential lenders and investors. That process includes creating concept statements, developing feasibility studies, and designing business models. Students will learn how to anticipate and solve both typical and atypical problems that entrepreneurs encounter.
Prerequisite: ENTR 110.