Mastering Video Marketing Certificate

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotional ‘trigger’ that plain text cannot do.

Courses included in the Mastering Video Marketing Certificate:

• Video Marketing – (16 hours)
  Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. Discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills.  Engage in the secrets to creating content that commands attention.  Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business.
• YouTube for Business – (16 hours)
  Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.

YouTube can enhance your current marketing and communication strategy. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination. Just like Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Learn how YouTube can complement your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return.

Course Dates and Times

Course Hours: 32 Hours

This workshop is offered through our continuing education online partner.