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The Business of Coaching Certificate

Whether establishing a new coaching practice, repositioning an existing practice or planning to introduce a Coach-Approach Culture to your organization, this program is for you. Learn how to create a business plan, customized to your specific coaching specialty, with consideration for your designated target market. This practical, hands-on experience includes lecture, group discussion, interactive exercises, case scenarios, and presentations.

This certificate program, consisting of three 6-hour classes, addresses the business and planning aspects of the rapidly growing field of Life and Performance Coaching.

Components of a Coaching Business Plan

Whether establishing a new coaching practice, repositioning an existing practice or planning to introduce a Coach-Approach Culture to your organization, this workshop is for you. Learn how to create a business plan, customized to your specific coaching specialty, with consideration for your designated target market. This workshop is part of the Business of Coaching Certificate, which addresses the business and planning aspects of the rapidly growing field of Life and Performance Coaching.

6 hours | Tuition: $199

Location: Main Campus, Center for Business and Industry
Wednesday, Nov. 6, 2019; 9 a.m – 4 p.m. (1 hr. lunch)

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Developing the Marketing Engine for Your Coaching Business

Are you interested in growing your coaching business and expanding your market reach? Join us for this interactive session where you will examine various marketing strategies, while designing and developing your Business Marketing Engine. Explore market messaging and select social media solutions, including Website Representation, Social Platform Considerations: LinkedIn, Facebook, Instagram, Twitter, etc.

6 hours | Tuition: $199

Location: Main Campus, Center for Business and Industry
Wednesday, Nov. 13, 2019; 9 a.m – 4 p.m. (1 hr. lunch)

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Marketing Your Coaching Practice

The final workshop in the Business of Coaching certificate brings together the concepts you learned in the first two sessions. You will examine additional marketing options as part of your business plan and learn the important forms of outreach, engaging with prospects, and attracting ideal clients. You will finalize your business plan and have a framework to launch and grow your business.

6 hours | Tuition: $199

Location: Main Campus, Center for Business and Industry
Wednesday, Nov. 20, 2019; 9 a.m – 4 p.m. (1 hr. lunch)

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